Matthew Reif did not start in the trades. He spent over 12 years in the high stakes world of institutional finance at JPMorgan Chase, Bank of America, and Fifth Third Bank. As a financial strategist who saw how billion dollar institutions protect and grow their capital, he realized that high volume roofing and construction owners were being left to fight with amateur tools and a total lack of financial clarity.

The name Heritage comes from Matthew’s roots. Growing up with strong farming values, he learned that you don’t get a harvest without discipline, care, and a deep understanding of the land you work. He founded this company to bring that same level of care and institutional grade discipline to the construction industry.

His mission is simple: Kill the lack of financial understanding that plagues the industry. He helps owners secure and control their cash flow, master their margins, and use their data to work for the company and build unshakeable company legacies.